Wondering what’s in store for you when you register for this exciting workshop? Check out the agenda for “I’m a Mediator! … Now What?”
Saturday – June 12th
Morning: Introduction and the Basics of Branding and Marketing Your Mediation Practice – Brian Beck, Cynthia Gleason and Jennifer Kostka
Topics: Introductions, overview & ice breaker, Personal branding and messaging brainstorm
In this session we will get to know the group and begin to think about our business focus. Brian will lead an ice breaker session to help participants open discussions with each other and the consultants. Cynthia and Jennifer will help participants begin to think about establishing their personal and business brands. Through this session we will begin to think of our mediation practices as organizations and start to form the foundation of our businesses.
Afternoon: Establishing and Selling Your Mediation Business in Colorado – Brian Beck
Topics: Mediation in Colorado/Running the business, Selling mediation/Ethics
In this session Brian will give an overview of mediation and mediators in Colorado. We will discuss where people go for mediation, who is looking for your services, and how the lessons from this training will give you an edge over other practitioners. Next we will talk about resources for business planning, where to find office space, fee structures, and other basic business strategies. Finally, we will discuss sales strategies including successful programs, examples of practices, and how to bring parties to your mediation table.
Wednesday – June 16th
Expanding Your Message and Brand and Exploring Marketing Tools – Cynthia Gleason , Jennifer Kostka and Angie Lee
Topics: Expanding the message, Marketing tools
This session will focus on how to develop and maintain a professional look across all of your marketing efforts. Cynthia and Jennifer will expand on the previous discussions about personal branding and messaging. Then they will discuss various marketing tools, how to choose the right tools, and how to develop a marketing plan. Angie will discuss the dos and don’ts of graphic design, when to hire a graphic designer and how to work with designers effectively to create products that will help draw clients to your business.
Saturday – June 19th
Morning: Applying Your New Knowledge of Branding to Your Mediation Practice and Discovering Social Media – Cynthia Gleason and Jennifer Kostka
Topics: Branding Review, Social Media/establishing yourself as an expert
This session will help you dig even deeper into developing and refining your brand and messaging. Jennifer will help you to harness the power of the internet and explain how to use it to draw clients to your business through your brand identity. You will leave the session knowing how to showcase your mediation expertise through the use of social media. You will learn how to integrate your website, blog, twitter, facebook and linkedin accounts into one cohesive strategy that will help bring clients to you through the internet.
Afternoon: Choosing a Legal Form for the Business and Identifying Potential Tax Issues – Georgine Kryda; Conclusion — Brian Beck
Topics: Entity & Taxes, Final Questions & Closing
In the final session, Georgine will identify potential legal and tax issues for solo practitioners and possible partnerships, as well as guide you toward appropriate resources. Among the topics that we discuss will be: How do you form the business? Does incorporation always protect your personal assets? What should you know about a potential partner? Are you going to have employees or independent contractors? Does your home office really qualify for the home office deduction? How should you be tracking mileage and use of your car for business? What types of taxes might you owe? We will conclude the session by discussing what you should know about finding and working with an attorney or an accountant.
We have put together a comprehensive workshop that will offer you the tools to establish, brand and market your practice. For less than $70/hr you can expand your mediation practice by the end of the year. We hope you will join us! Click here to register now.