If you already realized that marketing skills are what you need to get your mediation practice off of the ground, then you have probably done some research. You may have seen the articles that offer great tips that suggest you use the internet, prepare your elevator speech, narrow your focus, determine your target market, write a business and marketing plan, network, develop your brand, and produce a promotional kit. Here are some examples:
- “Marketing Your ADR Practice, How to Make Conflict Resolution Your Day Job,”ACR Quarterly Magazine, Spring 2006,
- “10 tips to Smart Marketing of your Mediation Services” by Sandra L. Davis
- “A 12 Step Approach to Enhancing Your Alternate Dispute Resolution Practice” by Anju D. Jessani
If you’re like me, you read these articles and said, “That’s a great article, I need to do that!” The problem is that you have been sitting on these articles for at least three years. The good news is that these articles are still as valid today as they were originally. The overarching problem with all of these articles is that they fail to answer, “How?”
“I’m a Mediator … Now What?” will help you answer the “how” questions. We bring the consultants to you. Our consultants will help you determine what marketing materials are worthwhile, what to think about when writing your elevator speech, how to establish your personal and business brands, and how to use the internet and social media to maximize your marketing efforts, including free blog sites such as this.
We’ll discuss the things you can do yourself as well as when you should hire a professional consultant. Also, we’ll give you the tips you need to know before hiring consultants — tips that will save you time and money.
Learn more about “I’m a Mediator … Now What?”
